Creativity, Community, and Other Comments
Good or even great marketing can only go so far. You need a strong sales or development team to get prospects to the finish line. Brian Kavicky is a partner and sales trainer at Lushin, a Sandler Sales Training group here in Indy. We asked him to share some insights on understanding prospect behavior, which as you’ll see isn’t only useful in sales meetings. Any writer or designer who has presented their work to a client can learn something from Brian’s advice; just change “buying signals” to “creative feedback,” and you’ll see what we mean.