Since 2006, we’ve helped The Skillman Corporation with public relations, advertising, and print materials. The firm’s previous website had been developed prior and had served them well, but recently started to show its age.
We were enlisted to create a brand new online experience for the construction management firm’s partners and clients.
Our work included an overall communications strategy, as well as new plans for social media, email marketing, and a mobile-optimized website.
We reached out to Skillman’s clients, asking for their inputs and observations of the firm. We’ve always known The Skillman Corporation to be approachable, reliable, and invested in their employees and communities. And, we were excited to hear their customers echo these sentiments.
With these insights as a foundation, we built a new look and feel forSkillman.com.
The new website features:
- Custom project photography (via project partner: Larry Ladig)
- Stylish portrait photography (via project partner: Esther Boston)
- A new “Updates” section which will include: project news, client and employee stories, and community events
- To reinforce how approachable they are as a company, direct contact info is listed on every team member profile—even the company president.
Clients, partners, and other industry leaders can now connect with Skillman through email updates and the company’s Twitter feed.
Since Skillman’s employees, clients, and partners are busy people, we also distilled all of this into a mobile site to improve the user experience for those on-the-go.