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Branding a Brew
Branding a Brew

Have you ever judged a book by its cover? How about a beer by its label? It’s no secret that packaging plays a major role in beer sales.

Large brewing companies pay top dollar for prime shelf space at liquor and grocery stores, often putting smaller breweries in a tough spot. This results in the need for creative, eye-catching graphics in the craft beer world.

You could say beer is in my blood; both my dad and brother are home-brewers. I love sampling and critiquing beer – the hoppier, the better. Being a graphic designer as well, I can’t help critiquing the label as I’m peeling it.

Here’s a quick roundup of some local beer branding that really hits the spot.

Brugge Brasserie: The bold, clean look of Brugge’s inviting logo translated beautifully to their bottle design.

Tomlinson Tap Room: CoDo Design did an excellent job capturing the historic feel of the City Market for the new Tomlinson Tap Room identity.

Sun King Brewing Co.: While graphically rather busy, Sun King cans definitely get noticed. I love the Cream Ale color palette – the wacky, electric yellow and oranges resonate well on a warm summer day.

Triton Brewing Company: Triton’s strong mark is reflective of their boldly named brews: Four Barrel Brown, Deadeye Stout, Rail Splitter IPA, Field House Wheat and Magnificent Amber.

Fountain Square Brewing Co.: OK. We may have a bit of a sweet spot for this one because of its location, but I really appreciate the thoughtfulness behind their brand. The bright, eclectic feel hints at the spirit of Fountain Square.


Thirsty yet? What are some of your favorite designs?