Bosma Enterprises is a nonprofit provider of programs, employment, and services for people who are blind or visually impaired. This summer, we worked together to define their voice, visual identity, and web presence.
Phase one: Identity
The challenge: In Indiana, Bosma Enterprises should be synonymous with the word ‘blind.’ Help us achieve that.
The result: The visual brand is clean and modern, with a literal interpretation of an eye. The new tagline Navigating blindness™ is simple, active, and memorable, while clearly stating the organization’s mission.
Phase two: Photography
The challenge: Highlight client successes in a personal way at home and at work.
The result: We worked with Harold Lee Miller photography to create striking, yet personal photographs of real Bosma clients in their everyday environments.
Phase three: Video
The challenge: Create a compelling video story that would encourage someone to take action: employ a blind or visually impaired person, donate, or volunteer.
The result: Our video partners Bayonet Media created a compelling video, showing a day in the life of Chris McKirahan, who was born with glaucoma, and her seeing-eye-dog Adonis.
Phase four: Website
The challenge: How can Bosma’s website effectively cater to each of numerous audiences while showcasing the compelling stories behind its mission and vision? In addition, the site must be accessible for the visually impaired and incorporate four portals for volunteers, vocational rehabilitation counselors, government buyers, and employees.
The result: An audience filter was added to the homepage, with customized navigation for anyone visiting the site. This makes it easy and efficient to find what you’re looking for, whether that’s employment opportunities for someone who is blind or printing services fromBosma’s AccessAble printing division.