Creativity, Community, and Other Comments
In his book "Good to Great," Jim Collins explains that there are two types of companies: good companies—the "foxes"—and great companies—the hedgehogs." Here, we simplify Collins's "Hedgehog Concept" and explain why it gives you a competitive edge.
On March 1, Pivot turned 10. The big 1-0. During that time, there have been a lot of joys for owner Jenn Hoffman, but a lot of challenges, too. Here, Jenn reflects on how she learned to make time for personal goals, health, and happiness while being a small business owner.
Sports have shaped Indianapolis—from the Indy 500 putting Speedway on the map to Super Bowl XLVI kicking off a wave of revitalization. More than 500 college and pro championships have happened here, and game days for the Pacers and Colts bring the community together. So when Ryan Vaughn looked for a way to tell the city’s story, sports were a natural fit.
We’re excited (and more than a little honored) to report that last week Pivot Marketing picked up a Gold Award and Best in Show at the American Advertising Awards. For what, you might ask? Mulch, that’s what. More specifically, TV spots designed to sell mulch. And that got us thinking, how exactly does a series of ads about something as exciting as mulch make it to the top of the heap? And who even makes commercials about mulch in the first place?
Instagram. Its co-founders describe it as "a home for visual storytelling." But, really, it's more than just an app. It's a community for those in search of a creative outlet, a way to share snapshots of their experiences, their explorations. Here are 10 Indianapolis-based Instagrammers you should follow.
This year, a 30-second spot during the Super Bowl costs a whopping $5 million, and brands are pulling out all the stops to produce commercials worthy of the ad spend. But for every masterpiece, there's bound to be a commercial that leaves us all cringing. So gather your friends, your chips and dip, and your soda of choice, and enjoy our bad commercials drinking game.
It's the age of technology, and we've grown accustomed to tweets, texts, and emails. But handwritten letters—especially the pages-long ones you read about in old novels—are romantic. Candid. Honest. Pensive. Poetic. And thanks to letter writing socials and mail art classes (such as the ones at Trade School Indianapolis), we can slow down and take time to put pen to paper, stamp to envelope.
Don’t tell the dancers at Ballet Theatre of Indiana what they can’t do. They don’t have an endowment, a full-time support staff, or even their own studio, but that hasn’t slowed them down. Two years ago, with a shoestring budget, a skeleton crew, and borrowed space, director Stirling Matheson and his small team launched what has become Indy’s only resident ballet company.
For more than 60 years, Lafayette-based law firm Bennett Boehning & Clary has provided counsel to individuals, families, and businesses. Their diverse client base numbers in the thousands, and they have earned a reputation for being responsive, compassionate, and collaborative. They’ve always been a stand-out firm. But they needed a stand-out look.
I don’t know about you, but I have a good feeling about 2016. In some ways, it’s a fresh start—a chance for reinvention. In other ways, it’s an evolution—a chance to nurture what has taken years to build. Okay, so it’s not that different from any other January. Nevertheless, it’s as good a time as any to set some goals. To help you take action and stay on track when you do, we have compiled a list of the best tools for staying focused, efficient, and effective.