The Blog
The Blog
Creativity, Community, and Other Comments
New Work: Axis Architecture
Since 1995, Drew White and Kevin Cooper have led Axis Architecture + Interiors, a team of talented architects, designers, and planners. The firm has earned a reputation for being creative, caring, and progressive. But Axis's old website didn't show off its modern aesthetic. It was time for a new design.
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New Work: Axis Architecture
City Branding: Greater than the Sum of Its Parts
The brands within a city play a large role in defining the brand of a city.
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City Branding: Greater than the Sum of Its Parts
9 Podcasts to Stretch Your Marketing Mind
Podcasts do more than make our commutes seem shorter. They’re also a great way to catch up on industry trends, learn new strategies, and gather inspiration. So which podcasts get our creative juices flowing and our strategic minds scheming? We asked the team to chime in with their favorites, and here’s what they said
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9 Podcasts to Stretch Your Marketing Mind
How InstaMeets Can Benefit Your Brand
Each day, more than 80 million photos are uploaded to Instagram. They generate inspiration, conversation, and more than 3.5 billion “likes.” But to users, Instagram is more than an app; it’s a community. So how do brands connect to that community? Answer: InstaMeets.
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How InstaMeets Can Benefit Your Brand
We’ve Moved!
From 2011 to 2016, the Pivot team called 1052 Virginia Ave home. We loved our storefront in Fountain Square, and we have a lot of great memories there: meetings with clients, breakthrough brainstorm sessions, that time we took in a stray cat, and, of course, dreaming up concepts for our kickball shirts. But after five years, we finally outgrew the space. This week, the Pivoteers packed our things and headed up the street to 646 Virginia Ave.
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We’ve Moved!
March 19: It’s Clients’ Day
Celebrated annually on March 19, International Clients' Day is an unofficial holiday dedicated to the MVPs for any business—clients. In honor of this day, we want to thank all our clients for believing in us. And as a special thank-you, we're shining the spotlight on our longest-running clients—those who have been with Pivot for at least three years.
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March 19: It’s Clients’ Day
Hedgehogs and Foxes
In his book "Good to Great," Jim Collins explains that there are two types of companies: good companies—the "foxes"—and great companies—the hedgehogs." Here, we simplify Collins's "Hedgehog Concept" and explain why it gives you a competitive edge.
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Hedgehogs and Foxes
10 Pivot Years.
1 Personal Life.
On March 1, Pivot turned 10. The big 1-0. During that time, there have been a lot of joys for owner Jenn Hoffman, but a lot of challenges, too. Here, Jenn reflects on how she learned to make time for personal goals, health, and happiness while being a small business owner.
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10 Pivot Years. </br>1 Personal Life.
Ryan Vaughn on Storytelling Through Sports
Sports have shaped Indianapolis—from the Indy 500 putting Speedway on the map to Super Bowl XLVI kicking off a wave of revitalization. More than 500 college and pro championships have happened here, and game days for the Pacers and Colts bring the community together. So when Ryan Vaughn looked for a way to tell the city’s story, sports were a natural fit.
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Ryan Vaughn on Storytelling Through Sports
That Time the ADDYs
Mulched Themselves
We’re excited (and more than a little honored) to report that last week Pivot Marketing picked up a Gold Award and Best in Show at the American Advertising Awards. For what, you might ask? Mulch, that’s what. More specifically, TV spots designed to sell mulch. And that got us thinking, how exactly does a series of ads about something as exciting as mulch make it to the top of the heap? And who even makes commercials about mulch in the first place?
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That Time the ADDYs </br> Mulched Themselves