Creativity, Community, and Other Comments
"Kim Kardashian is worshiped, and Hilary Clinton is hated. When you have these expectations you tend to have fewer women pushing past it."
For five years now, Pivot has had the pleasure of working with the Indianapolis Parks Foundation to create the look and feel of their signature event, the IPL Mayor's Lunch for Parks. The event raises support for the need to create and preserve more greenspace in our city, and every year, we've seen it grow.
In this state, basketballs pound wooden gym floors like our hearts beating in our chests. We’re sharp shooting, free throwing, slam dunking Hoosiers who live for competition. Which made me think, following the madness of March is remarkably similar to working in marketing.
This past Tuesday, OpenTable launched a long awaited and much deserved rebrand. They unveiled a better logo, a better tagline, and most importantly a better mission.
While after hours exercise is obviously a great way to release all those difficult meetings or strenuous phone calls, the main point here is the word “after.” What about during? How can we keep ourselves from taking to the streets screaming when stress piles up? Local yoga guru Alyssa Pfenning enlightens me to the positives of yoga for the workplace.
Journalism has had a tough few years, what with everyone claiming the imminent death of the written word, and those people, like me, who chose to study it have had an equally difficult time. But, through all the grumbles, set backs and face lifts to the field, we both prevailed. In fact, thanks to journalism, I'm now a copywriter.
Good or even great marketing can only go so far. You need a strong sales or development team to get prospects to the finish line. Brian Kavicky is a partner and sales trainer at Lushin, a Sandler Sales Training group here in Indy. We asked him to share some insights on understanding prospect behavior, which as you’ll see isn’t only useful in sales meetings. Any writer or designer who has presented their work to a client can learn something from Brian’s advice; just change “buying signals” to “creative feedback,” and you’ll see what we mean.
From fashion to iPhone photography, there's something for everyone looking to warm themselves by Indy's creative fires.
Meet Derek, our newest Pivoteer and designer. Here, Derek shares some of his personal insights into the creative process and gives us tips on where to look for inspiration.
Alan Sternberg is no stranger to hard work. At age 28, he's already the executive chef of Cerulean, one of our favorite clients and Indianapolis' top restaurants. I sat down with Alan to discuss what it's like to be in the middle of Indy's emerging restaurant scene.