The Blog
The Blog
Creativity, Community, and Other Comments
Know Who You Are + Who You’re Talking To
It was 2004. I was the quintessential “Damn the Man” kind of college kid who played guitar in a punk band and spent his weekends getting run off parking lots by cops, skateboard in hand, laughing at the sky. So you can only imagine the thrill and excitement I felt when I first discovered Banksy, late to the game and not through his street art.
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Know Who You Are + Who You’re Talking To
Pivot Playlist No. 5: Songs Rebranded
You can rebrand just about anything these days. And this week, we’re showing you some great examples of how songs can be rebranded and turned into products that are twice as good as the original. Just like twice-baked mac-n-cheese some things are just done better a second time around.
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Pivot Playlist No. 5: Songs Rebranded
Branding a City:
Where Do You Begin?
As a marketing agency, we talk a lot about branding companies and people. But we thought we would take it to a larger scale this time and ask: how do you brand an entire city?
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Branding a City: <br />Where Do You Begin?
Hotel Tango Artisanal Distillery
Hotel Tango is not a hotel. Nor is it just a whiskey. Hotel Tango is the brainchild of Travis Barnes, a former Recon Marine with three combat tours under his belt. Upon arriving home, Travis, his wife, and a group of friends decided to launch Indiana’s first and only veteran-owned artisanal distillery.
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Hotel Tango Artisanal Distillery
What a Little Dirt Can Do
Tucked into the crook of I-70 and I-465 on the far east side of Indianapolis is a plot of land that, until recently, was just an empty lot, used for little more than illegal dumping. It was the kind of scene you'd expect to see a stray dog run through, followed by a lone plastic bag, adrift on a city breeze. Now, it's home to an 8-acre organic farm that's changing the future of food insecurity in Indianapolis.
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What a Little Dirt Can Do
What to Do When No One Likes Your New Brand
Change can be scary—especially when it involves the new direction of your company. We sat down with one of our art directors, Josh Taylor, to discuss what to do when the public is simply not satisfied with your new brand.
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What to Do When No One Likes Your New Brand
Alive in Wonderland
Working in a creative field, it’s always inspiring to see what’s happening in the Indianapolis arts community. We have incredible artists living and working here, and Fountain Square, with its numerous galleries, is a particularly keen place to see a lot of what they create.

One such Indy artist Mab Graves is opening her new show “Alice in Wonderland: Through the Looking Glass” next Friday at Monster Gallery. We used the event as an opportunity to chat with her about how she keeps herself inspired while managing the business of being a professional artist.
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Alive in Wonderland
Non-Profit Fundraising: Are We Doing It All Wrong?
What does the wild success of the Ice Bucket Challenge mean for non-profits and their marketing partners, many of whom are now in the process of gearing up for their end-of-year fundraising appeals? Will we shift planning resources and outreach efforts towards more fun, feel-good, fundraising non sequiturs? And more importantly, should we?
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Non-Profit Fundraising: Are We Doing It All Wrong?
Building a Social Media Toolbox
Last year, my wife and I moved into a fixer-upper. Since then, I’ve found that I inherited my father’s frustrated huff. My wife once said that it sounds like a bear telling someone to take a few steps back. If a house project really starts to stray from the blueprints, I emit this teeth-clenched growl from somewhere deep in my throat. Apparently, these noises are unnerving to those nearby, whether my wife, our cats, or stray packs of hyenas.
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Building a Social Media Toolbox
5 Signs You Might Need to Rebrand
There comes a time in the life of every brand when you need to have The Talk. You know, the one about how you’re changing and it’s okay and it happens to everyone. For brands that have been around a long time, this is a talk that takes place more than once. But how do you know when to bring it up?
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5 Signs You Might Need to Rebrand