Creativity, Community, and Other Comments
This year, a 30-second spot during the Super Bowl costs a whopping $5 million, and brands are pulling out all the stops to produce commercials worthy of the ad spend. But for every masterpiece, there's bound to be a commercial that leaves us all cringing. So gather your friends, your chips and dip, and your soda of choice, and enjoy our bad commercials drinking game.
It's the age of technology, and we've grown accustomed to tweets, texts, and emails. But handwritten letters—especially the pages-long ones you read about in old novels—are romantic. Candid. Honest. Pensive. Poetic. And thanks to letter writing socials and mail art classes (such as the ones at Trade School Indianapolis), we can slow down and take time to put pen to paper, stamp to envelope.
Don’t tell the dancers at Ballet Theatre of Indiana what they can’t do. They don’t have an endowment, a full-time support staff, or even their own studio, but that hasn’t slowed them down. Two years ago, with a shoestring budget, a skeleton crew, and borrowed space, director Stirling Matheson and his small team launched what has become Indy’s only resident ballet company.
For more than 60 years, Lafayette-based law firm Bennett Boehning & Clary has provided counsel to individuals, families, and businesses. Their diverse client base numbers in the thousands, and they have earned a reputation for being responsive, compassionate, and collaborative. They’ve always been a stand-out firm. But they needed a stand-out look.
I don’t know about you, but I have a good feeling about 2016. In some ways, it’s a fresh start—a chance for reinvention. In other ways, it’s an evolution—a chance to nurture what has taken years to build. Okay, so it’s not that different from any other January. Nevertheless, it’s as good a time as any to set some goals. To help you take action and stay on track when you do, we have compiled a list of the best tools for staying focused, efficient, and effective.
What a year. In 2015, we welcomed several new faces, talked to chefs and designers, discussed how to assess your personal strengths in an office setting, and shared photos of a mid-century architectural gem. See what posts made our Top 10 list.
The holiday season is upon us once again. For one day, the family stands around an evergreen, singing carols over hot cocoa instead of arguing. The tree glows softly. The fireplace crackles. All is calm. All is bright. All except … that present you wrapped for Aunt Julia.
This year, Pivot’s best holiday gift has been our two new team members: studio manager Carrie Karl and account manager Sabreena Sorrell. They’ve only been in the office two weeks, and we already adore them. We’re pretty sure you will, too. We thought we’d introduce them to you in the best way we know how: a rousing game of Would You Rather?
Stumped as to what holiday gift you can get your artist friend? Your graphic designer spouse? The significant other in need of a creative outlet? Well, we’re here to help. Check out these 12 gift ideas for the writers, artists, designers, decorators, and creatives in your life.
Oh, logos. We love ‘em, and we hate ‘em. Some are droolworthy. Others, mind-bogglingly bad. Logos influence customers’ perception of your brand and its offerings. And when brands unveil logo updates, everybody chimes in with armchair commentary. So it makes sense that choosing a logo is difficult and scary. But it doesn’t have to be a nail-biting, hair-raising, ulcer-inducing process.