The Blog
The Blog
Creativity, Community, and Other Comments
Why Tourism Isn’t Only About Tourists
Travel does more than foster cross-cultural understanding and fill our Instagram feeds with swoon-worthy shots of foreign cuisine. It also supports entrepreneurs and employees, chefs and concierges, meeting planners and tour guides—the folks who receive tourism dollars and put them back into the local economy, supporting their communities as they go. 
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Why Tourism Isn’t Only About Tourists
Bringing Hollywood to the Heartland
With a shift toward more independent filmmakers and less reliance on the giant corporate film companies, the film and television industry is rapidly evolving. Pivot recently spoke with one of Indy’s newest film enthusiasts—Indianapolis Film Commissioner Teresa Sabatine—for her thoughts on the changes and the future of film in Indiana.
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Bringing Hollywood to the Heartland
New Work: Mapleton-Fall Creek Development Corporation
The Mapleton Fall Creek Community Development Corporation ensures that Mapleton-Fall Creek and the surrounding neighborhoods have affordable housing, healthy options, quality education, safer streets, a connected community, equality for all, and economic growth. With all of this working in the area’s favor, what challenges does it face? See how our in-depth research revealed their challenges and more.
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New Work: Mapleton-Fall Creek Development Corporation
How the Arts Address Tragedy
It can be easier to have dialogue about violence or any other controversial topic when the conversation is centered around art, rather than the topic itself.
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How the Arts Address Tragedy
New Work: Christ Church Cathedral
Christ Church Cathedral is a reverent, yet progressive, community located on Monument Circle. Since its founding in 1837, Christ Church has welcomed all. But the “Little Church on the Circle” had difficulty communicating who they were to the community at large. Their branding didn’t elevate their openness and generosity. It was time for a change.
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New Work: Christ Church Cathedral
Scott Stulen: The Man Behind the Moments
Scott Stulen, the Indianapolis Museum of Art’s (soon-to-be-former) curator of audience experiences and performances is embarking on a new professional adventure in Tulsa, Oklahoma. We recently spoke with Scott to learn more about his legacy in Indianapolis and the more than 200 programs he helped execute during his two years at the IMA.
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Scott Stulen: The Man Behind the Moments
Museum Brands: Making Their Marks
Shaping a museum brand is a tricky task. The institutions serve as guardians of cultural and artistic history while simultaneously pioneering new experiments in thought and expression. How do you capture the contrast—honoring tradition without stifling change?
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Museum Brands: Making Their Marks
8 Websites to Make You Smile
In times of hardship and heartbreak, it can be easy to lose ourselves in the media. It’s times like these that we most need a reason to smile, to have hope. So, this week, here are a few of our favorite websites that remind us to look for silver linings.
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8 Websites to Make You Smile
Behind the Scenes with Pivot’s Account Managers
Account managers are crucial to maintaining an efficient and successful marketing firm, but even the best accounts people often go unrecognized because their work isn’t all glitz and glam. This week, we sat down with Pivot's three account managers. See how they keep our clients happy and our team on track.
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Behind the Scenes with Pivot’s Account Managers
Whisper, Don’t Shout
Sometimes it feels like advertising clutters every surface—from billboards along your morning commute to logos on household products and posts on your Facebook feed to jingles that get stuck in your head. It’s hard to find quiet environments. But is all this clutter a necessary evil, or is there a better alternative?
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Whisper, Don’t Shout