Creativity, Community, and Other Comments
With only hours until the official holiday shopping season is upon us, we thought we'd save you the trouble of having to guess what you should get us this year.
It’s no secret that advertising often gets a bad rap. Granted, Mad Men has added a touch of glamour to the industry more recently, but I’m not sure advertising will ever fully shake off the Bill Hicks rants and the ire of anti-Consumerists. More idealistic artists, writers, and musicians especially love to take shots at advertising. And believe me, I know. I was one.
Will copywriters soon become extinct? In a few years, will agencies just consist of designers who can do everything by themselves? Some agencies are already doing away with the separation between designers and copywriters. So is this the new face of marketing?
We have quite a few secret lives here at Pivot. In mine, I'm the editor of a family lifestyle magazine based in Sydney. We published our first issue this year, and I've been thinking a lot about how magazines function as brands, and how brands could thrive if they acted a little more like magazines.
It's always fun to work with clients like The District Tap who recognize the importance of little details when it comes to creating an immersive and engaging experience for customers.
Being an outsider can be a choice, and a positive one at that. There is something to be said about seeking out opportunities to live as an outsider, because when you’re an outsider, there are fewer expectations, and there’s an immense freedom in that. It allows you to recreate yourself, to surprise people, or to fail without guilt, scrutiny, and consequences.
For the past few months, I've been following @leeclowsbeard, a particularly poignant Twitter account that claims to be crumbs of wisdom caught in the beard of advertising giant Lee Clow. The account is, in fact, not Lee Clow. Nor is it his beard. It is the brainchild of Jason Fox, the executive creative director of Webster in Omaha. And when Jason connected with me on LinkedIn last month, I decided to con him into taking part in an interview.
In marketing, we focus a lot of our efforts on communication. We communicate with our clients, the media, and the public. But one area is sometimes overlooked: communicating internally. When the University of Michigan came under fire recently for risking the health of their starting quarterback, Kate watched in horror as the Michigan media team dropped the ball again and again.
Sitting on my porch last night with a cider and an unusually mild breeze, I decided this is going to be a great month. And maybe it's too soon to say for sure, but I think it's going to be an exciting time for all of us at Pivot, especially if recent news from our clients is any indication.
It was 2004. I was the quintessential “Damn the Man” kind of college kid who played guitar in a punk band and spent his weekends getting run off parking lots by cops, skateboard in hand, laughing at the sky. So you can only imagine the thrill and excitement I felt when I first discovered Banksy, late to the game and not through his street art.