The Blog
The Blog
Creativity, Community, and Other Comments
An Interview with Lee Clow’s Beard
For the past few months, I've been following @leeclowsbeard, a particularly poignant Twitter account that claims to be crumbs of wisdom caught in the beard of advertising giant Lee Clow. The account is, in fact, not Lee Clow. Nor is it his beard. It is the brainchild of Jason Fox, the executive creative director of Webster in Omaha. And when Jason connected with me on LinkedIn last month, I decided to con him into taking part in an interview.
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An Interview with Lee Clow’s Beard
The importance of internal communication
In marketing, we focus a lot of our efforts on communication. We communicate with our clients, the media, and the public. But one area is sometimes overlooked: communicating internally. When the University of Michigan came under fire recently for risking the health of their starting quarterback, Kate watched in horror as the Michigan media team dropped the ball again and again.
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The importance of internal communication
9 (or More) Reasons to Celebrate this October
Sitting on my porch last night with a cider and an unusually mild breeze, I decided this is going to be a great month. And maybe it's too soon to say for sure, but I think it's going to be an exciting time for all of us at Pivot, especially if recent news from our clients is any indication.
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9 (or More) Reasons to Celebrate this October
Know Who You Are + Who You’re Talking To
It was 2004. I was the quintessential “Damn the Man” kind of college kid who played guitar in a punk band and spent his weekends getting run off parking lots by cops, skateboard in hand, laughing at the sky. So you can only imagine the thrill and excitement I felt when I first discovered Banksy, late to the game and not through his street art.
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Know Who You Are + Who You’re Talking To
Pivot Playlist No. 5: Songs Rebranded
You can rebrand just about anything these days. And this week, we’re showing you some great examples of how songs can be rebranded and turned into products that are twice as good as the original. Just like twice-baked mac-n-cheese some things are just done better a second time around.
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Pivot Playlist No. 5: Songs Rebranded
Branding a City:
Where Do You Begin?
As a marketing agency, we talk a lot about branding companies and people. But we thought we would take it to a larger scale this time and ask: how do you brand an entire city?
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Branding a City: <br />Where Do You Begin?
Hotel Tango Artisanal Distillery
Hotel Tango is not a hotel. Nor is it just a whiskey. Hotel Tango is the brainchild of Travis Barnes, a former Recon Marine with three combat tours under his belt. Upon arriving home, Travis, his wife, and a group of friends decided to launch Indiana’s first and only veteran-owned artisanal distillery.
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Hotel Tango Artisanal Distillery
What a Little Dirt Can Do
Tucked into the crook of I-70 and I-465 on the far east side of Indianapolis is a plot of land that, until recently, was just an empty lot, used for little more than illegal dumping. It was the kind of scene you'd expect to see a stray dog run through, followed by a lone plastic bag, adrift on a city breeze. Now, it's home to an 8-acre organic farm that's changing the future of food insecurity in Indianapolis.
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What a Little Dirt Can Do
What to Do When No One Likes Your New Brand
Change can be scary—especially when it involves the new direction of your company. We sat down with one of our art directors, Josh Taylor, to discuss what to do when the public is simply not satisfied with your new brand.
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What to Do When No One Likes Your New Brand
Alive in Wonderland
Working in a creative field, it’s always inspiring to see what’s happening in the Indianapolis arts community. We have incredible artists living and working here, and Fountain Square, with its numerous galleries, is a particularly keen place to see a lot of what they create.

One such Indy artist Mab Graves is opening her new show “Alice in Wonderland: Through the Looking Glass” next Friday at Monster Gallery. We used the event as an opportunity to chat with her about how she keeps herself inspired while managing the business of being a professional artist.
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Alive in Wonderland