Creativity, Community, and Other Comments
Last spring, my wife Megan and I finally took the trip to Italy that we had always talked about. In January, we booked a 10-day trip that would take us around to Rome, Florence, Cinque Terre, and Venice. We were leaving in March, so we had plenty of time to figure out exactly what we wanted to do. But because I am who I am, we had already been planning for months.
Not everyone agrees with the use of magic and wonder in advertising today, especially around the holidays. Here to comment on what they believe are the most offensive and appalling holiday commericals of 2014 are our resident holiday spirit experts, Mr. Scrooge and Mr. Grinch.
After years of steady growth and some remarkable successes for their clients, Words for Good began to feel it was time to take their brand to the next level. What had originally been conceived as a friendly, local brand now felt out-of-place when put in front of their prominent health care and higher education clients.
With only hours until the official holiday shopping season is upon us, we thought we'd save you the trouble of having to guess what you should get us this year.
It’s no secret that advertising often gets a bad rap. Granted, Mad Men has added a touch of glamour to the industry more recently, but I’m not sure advertising will ever fully shake off the Bill Hicks rants and the ire of anti-Consumerists. More idealistic artists, writers, and musicians especially love to take shots at advertising. And believe me, I know. I was one.
Will copywriters soon become extinct? In a few years, will agencies just consist of designers who can do everything by themselves? Some agencies are already doing away with the separation between designers and copywriters. So is this the new face of marketing?
We have quite a few secret lives here at Pivot. In mine, I'm the editor of a family lifestyle magazine based in Sydney. We published our first issue this year, and I've been thinking a lot about how magazines function as brands, and how brands could thrive if they acted a little more like magazines.
It's always fun to work with clients like The District Tap who recognize the importance of little details when it comes to creating an immersive and engaging experience for customers.
Being an outsider can be a choice, and a positive one at that. There is something to be said about seeking out opportunities to live as an outsider, because when you’re an outsider, there are fewer expectations, and there’s an immense freedom in that. It allows you to recreate yourself, to surprise people, or to fail without guilt, scrutiny, and consequences.
For the past few months, I've been following @leeclowsbeard, a particularly poignant Twitter account that claims to be crumbs of wisdom caught in the beard of advertising giant Lee Clow. The account is, in fact, not Lee Clow. Nor is it his beard. It is the brainchild of Jason Fox, the executive creative director of Webster in Omaha. And when Jason connected with me on LinkedIn last month, I decided to con him into taking part in an interview.