The Blog
The Blog
Creativity, Community, and Other Comments
Scott Stulen: The Man Behind the Moments
Scott Stulen, the Indianapolis Museum of Art’s (soon-to-be-former) curator of audience experiences and performances is embarking on a new professional adventure in Tulsa, Oklahoma. We recently spoke with Scott to learn more about his legacy in Indianapolis and the more than 200 programs he helped execute during his two years at the IMA.
Read More Share
Scott Stulen: The Man Behind the Moments
Museum Brands: Making Their Marks
Shaping a museum brand is a tricky task. The institutions serve as guardians of cultural and artistic history while simultaneously pioneering new experiments in thought and expression. How do you capture the contrast—honoring tradition without stifling change?
Read More Share
Museum Brands: Making Their Marks
8 Websites to Make You Smile
In times of hardship and heartbreak, it can be easy to lose ourselves in the media. It’s times like these that we most need a reason to smile, to have hope. So, this week, here are a few of our favorite websites that remind us to look for silver linings.
Read More Share
8 Websites to Make You Smile
Behind the Scenes with Pivot’s Account Managers
Account managers are crucial to maintaining an efficient and successful marketing firm, but even the best accounts people often go unrecognized because their work isn’t all glitz and glam. This week, we sat down with Pivot's three account managers. See how they keep our clients happy and our team on track.
Read More Share
Behind the Scenes with Pivot’s Account Managers
Whisper, Don’t Shout
Sometimes it feels like advertising clutters every surface—from billboards along your morning commute to logos on household products and posts on your Facebook feed to jingles that get stuck in your head. It’s hard to find quiet environments. But is all this clutter a necessary evil, or is there a better alternative?
Read More Share
Whisper, Don’t Shout
New Pivoteer: Introducing Libby Simmons
After stints in government and public relations, Libby Simmons joins the Pivot team as a new writer. She took some time this week to reflect on the winding path that led her to Indianapolis and Pivot.
Read More Share
New Pivoteer: Introducing Libby Simmons
More Than Sugar and Shortcakes
It all began in 1965, with just 100 shortcakes. Fifty-one years later, Christ Church Cathedral’s annual Strawberry Festival includes seven tons of strawberries and 19,000 shortcakes. It is the church’s signature community event, but it’s not just about sugar and shortcakes. It’s about service. Because all the proceeds that come in go right back out.
Read More Share
More Than Sugar and Shortcakes
Why Brand Manifestos Matter
Pop quiz: Why does your company exist? Unless you work for the U.S. Mint, we’re betting you didn’t answer “to make money.” Yes, companies generate profit for investors and provide livelihoods for employees, but saying your company exists to make money is like saying you exist to breathe, sleep, and eat. Those are necessary functions for survival—not your core purpose.
Read More Share
Why Brand Manifestos Matter
7 Long-form Articles Worth the Read
When was the last time an article gripped you? Pulled you in from the first sentence and kept your attention ‘til the last? It’s not every day an in-depth article rises above the fray of clickbait to capture my undivided attention, but when it does, it feels like a little miracle. I wanted to know when it last happened to the Pivot team (and selfishly, I wanted more reading material), so I asked them: What was the last article you read start-to-finish? Here’s what they said:
Read More Share
7 Long-form Articles Worth the Read
More Than a Spectacle
With the Indy 500 fast approaching, Pivoteer Dawn Olsen has been thinking about large-scale events, the relationships they have with their respective host cities, and the sense of community they offer. This week, she spotlights three U.S. events: the Indy 500, Burning Man, and the Sturgis Motorcycle Rally.
Read More Share
More Than a Spectacle