The Blog
The Blog
Creativity, Community, and Other Comments
New Work: Visit Bloomington
Bloomington, Indiana. A red dot in a blue state. A small city with a global mindset. Home to Indiana University. We helped Visit Bloomington articulate a brand platform to attract new travelers.
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New Work: Visit Bloomington
The Virtue of the Mutt
Our creative director, Ryan Abegglen, recently sat down with Mitch Ackerman, mad scientist and brewmaster at the soon-to-open Four Day Ray Brewing. Mitch has been brewing craft beer since he was in college, and Ryan wanted to hear more about his work. Because from brewing to branding, every creative discipline shares some common threads.
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The Virtue of the Mutt
Listen Here: Storytelling, Portability, & Podcasts
More than 98 million people in the United States regularly listen to podcasts. Do they tune in because technology has made it easier for storytellers to find audiences? Or do they listen because podcasts have revived radio drama and the emotions that come from listening to a story? Here's why we think it's both.
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Listen Here: Storytelling, Portability, & Podcasts
Essentialism for Brands
In his New York Times bestseller, Greg McKeown describes a modern epidemic of overcommitment. We’re all spreading ourselves too thin. We say “yes” to every meeting and try to become experts in every specialty of our field. In the same way, many companies try to be everything to everyone, and their brand images get watered down in the process.
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Essentialism for Brands
Minivans, Piggyback Riders, and Multi-Purpose Appliances
Marketing is changing dramatically as more Millennials become parents. Pivot Marketing Partner and mom, Keri Kirschner, shares a few of her favorite examples of marketers effectively reaching moms and dads through candid, purpose-driven advertisements that use humor and authenticity to create brand loyalty.
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Minivans, Piggyback Riders, and Multi-Purpose Appliances
New Work: Dig IN
Since its launch in 2009, Dig IN has been creating a new future for Hoosier food. After the organization’s signature farm-to-fork event—Taste of Indiana—moved to a new location, Dig IN started thinking about how it could add some zest to its messaging. Here’s how Pivot helped spice up Dig IN’s brand presence.
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New Work: Dig IN
Why Tourism Isn’t Only About Tourists
Travel does more than foster cross-cultural understanding and fill our Instagram feeds with swoon-worthy shots of foreign cuisine. It also supports entrepreneurs and employees, chefs and concierges, meeting planners and tour guides—the folks who receive tourism dollars and put them back into the local economy, supporting their communities as they go. 
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Why Tourism Isn’t Only About Tourists
Bringing Hollywood to the Heartland
With a shift toward more independent filmmakers and less reliance on the giant corporate film companies, the film and television industry is rapidly evolving. Pivot recently spoke with one of Indy’s newest film enthusiasts—Indianapolis Film Commissioner Teresa Sabatine—for her thoughts on the changes and the future of film in Indiana.
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Bringing Hollywood to the Heartland
New Work: Mapleton-Fall Creek Development Corporation
The Mapleton Fall Creek Community Development Corporation ensures that Mapleton-Fall Creek and the surrounding neighborhoods have affordable housing, healthy options, quality education, safer streets, a connected community, equality for all, and economic growth. With all of this working in the area’s favor, what challenges does it face? See how our in-depth research revealed their challenges and more.
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New Work: Mapleton-Fall Creek Development Corporation
How the Arts Address Tragedy
It can be easier to have dialogue about violence or any other controversial topic when the conversation is centered around art, rather than the topic itself.
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How the Arts Address Tragedy