The Blog
The Blog
Creativity, Community, and Other Comments
Alive in Wonderland
Working in a creative field, it’s always inspiring to see what’s happening in the Indianapolis arts community. We have incredible artists living and working here, and Fountain Square, with its numerous galleries, is a particularly keen place to see a lot of what they create.

One such Indy artist Mab Graves is opening her new show “Alice in Wonderland: Through the Looking Glass” next Friday at Monster Gallery. We used the event as an opportunity to chat with her about how she keeps herself inspired while managing the business of being a professional artist.
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Alive in Wonderland
Non-Profit Fundraising: Are We Doing It All Wrong?
What does the wild success of the Ice Bucket Challenge mean for non-profits and their marketing partners, many of whom are now in the process of gearing up for their end-of-year fundraising appeals? Will we shift planning resources and outreach efforts towards more fun, feel-good, fundraising non sequiturs? And more importantly, should we?
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Non-Profit Fundraising: Are We Doing It All Wrong?
Building a Social Media Toolbox
Last year, my wife and I moved into a fixer-upper. Since then, I’ve found that I inherited my father’s frustrated huff. My wife once said that it sounds like a bear telling someone to take a few steps back. If a house project really starts to stray from the blueprints, I emit this teeth-clenched growl from somewhere deep in my throat. Apparently, these noises are unnerving to those nearby, whether my wife, our cats, or stray packs of hyenas.
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Building a Social Media Toolbox
5 Signs You Might Need to Rebrand
There comes a time in the life of every brand when you need to have The Talk. You know, the one about how you’re changing and it’s okay and it happens to everyone. For brands that have been around a long time, this is a talk that takes place more than once. But how do you know when to bring it up?
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5 Signs You Might Need to Rebrand
Is Everyone a Storyteller?
If you've been following the marketing conversation on Twitter lately, you've probably seen a short video interview with artist and designer Stefan Sagmeister. In it, he makes a bold declaration that brutally squashes a popular modern marketers-as-storytellers trope.
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Is Everyone a Storyteller?
The Indy Beer Playlist
We haven't yet found a way to fuse music and beer into one ultimate amalgamation of cold, refreshing, and danceable enjoyment (we'll keep trying), but if our favorite local beers were songs, this is what they'd sound like.
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The Indy Beer Playlist
A Kickball to the Face, and Other Thoughts
This July, the Pivoteers sojourned to Tyner Pond Farm east of Greenfield. It was our first retreat.
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A Kickball to the Face, and Other Thoughts
Interview: Kevin Whited of INDYCOG
Bicycle advocacy is personal to Kevin Whited. Between bicycling racing and going to get groceries, he has logged 1,000s of miles on his bike over the past 15 years. From his bicycle seat, he has seen first hand the need to educate drivers and cyclists on how to share the road and how to get along.
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Interview: Kevin Whited of INDYCOG
Got Taglines?
I have a love-hate relationship with taglines. As a copywriter, that might be a blasphemous thing for me to say. For decades, taglines have been one of the profession's most revered forms, the true test of ability that separates the copy aces from the amateurs. But recently, I've been questioning their relevance.
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Got Taglines?
Indy Catches the Soccer Fever
This past Tuesday Mass Ave turned into a sea of sweaty, cheering bodies as people flocked downtown to watch the US take on Belgium. The roaring of the crowd with every save, penalty kick, and slide tackle was loud enough to be heard for miles. It was an infectious feeling you couldn’t help but be a part of.
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Indy Catches the Soccer Fever